Michael is a passionate gamer since the introduction of the Atari 2600. He has 15+ years experience in supporting strategic decision-making at Microsoft and Asia-based FinTech startups.
Throughout his career he discovered how a combination of visual design and game techniques motivates employees and users alike resulting in increased engagement that drive business results and offers consumers a meaningful and fun experience.
In 2015 Michael decided to combine his passion for gaming, technology, design and operations and founded Press Start in Singapore to help businesses become more engaging & fun for their employees, customers and users. Press Start worked with companies such as Spotify, Dragon Wealth and GoBear.