Founder & CEO

Dragon Wealth Asia

Bert-jan van Essen

Keir Veskiväli is the founder and Chief Executive Officer at Smartly.

Keir was born in Tallinn, Estonia on 15 July 1990. He graduated from Tallinn University of Technology in 2014 with a Bachelor’s Degree in Accounting and Finance. During university days, Keir's passion spurred him to lead Estonia's biggest student-led accelerator program and towards writing his bachelor's thesis on how successful startups build their core teams.


After receiving his education, Keir has spent most of his professional career working with technology-based startups and, along the way, built a few companies under his name. Through this, Keir developed his expertise and further fortified his passion in the fields of entrepreneurship, innovation, and financial literacy. Keir's experience has lead him to life in US, Germany, India and Singapore, enabling him with an internationally well-connected network.


With Keir's avid fervour in driving communities towards positive changes and the belief of non-conformity to status quo, Keir is currently committed to driving Smartly. Smartly is the first robo-advisor in Singapore, offering a digital wealth management platform for retail investors.


With the on-boarding of technology, Smartly believes that effective money management can be offered with transparency at a lower cost to its traditional ways. In addition of a smarter approach towards investing, Smartly focuses on breaking down the myths associated with investments, by empowering people through engaging educational content. Smartly is built with the marriage of Keir's experience and aptitude, as well as an enduring devotion to creating value for a community.

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