InsurTech Futures: Hiscox partners with start-up Digital Fineprint

Hiscox has partnered with InsurTech start-up Digital Fineprint to tackle underinsurance in small businesses.
The insurer stated that the aim is to investigate how social media data can be used to better educate the smallest businesses on the risks they face.
Digital Fineprint specialises in turning social media data into insurance data and Hiscox noted that the partners would develop a tool that provides SMEs with a more personalised service based on their social media.