Aviva announces investment in robo service

Aviva has made no secret of the fact that it sees its digital operations as being crucial to its future – and now it has taken another step along the technological path by announcing a huge deal for a robo investment service. The insurance giant will acquire a majority shareholding in Wealthify Group Limited, the holding company of Wealthify – a company that aims to make “investment affordable and accessible” in the UK mass market.